Workshop: Smart Money Moves: Picking the Right Bank and Building Your Case (CATALYST)

Access to capital is one of the biggest challenges small business owners face—but with the right knowledge, preparation, and banking strategy, you can dramatically improve your ability to secure financing. This 90-minute interactive workshop equips entrepreneurs at every stage with the practical tools needed to navigate the world of small-business banking and lending.

Participants will explore the full landscape of banking services and financing options available to small businesses, from early-stage funding to growth and expansion capital. We’ll discuss how to identify the right banking partner by evaluating customer service expectations, essential account services, and relationship-building opportunities that support your long-term business goals.

The workshop also breaks down key factors lenders evaluate, including the Five C’s of Credit, and provides actionable steps you can take to increase your funding readiness. You’ll learn how to strengthen personal and business credit profiles, effectively separate business and personal finances, and position your business for approval before you even apply.

Through interactive exercises and real-world examples, participants will walk away with a personalized understanding of:

Whether you’re preparing to launch or looking to grow, this workshop will help you make informed banking decisions and confidently pursue the capital your business needs.

Facilitated by National Bank of Arizona

Geoff Cummings has been a dedicated member of the banking industry for over a decade. As Vice President and Branch Manager, Geoff oversees a staff of five and manages all branch functions, including sales, operations, and customer service. He specializes in business accounts, business lending, and SBA lending.
Geoff's career began as a Personal Banker with National Bank of Arizona from June 2012 to July 2021, where he opened personal and business accounts and processed personal loan applications. He consistently ranked among the top bankers in the organization. Prior to this, Geoff worked as a Marketing Coordinator for Norwest/Wells Fargo Bank and spent 15 years with Kmart, where he managed over 200 employees.